Facebook Mini campaigns for  ICICI Bank in the 
Agency OgilvyOne Worldwide
Brief was a warm tribute from the brand to all fathers.

We took a different, humorous approach, celebrating the quintessential Indian dad; the #AdorableIndianDad. 

We have all met the #AdorableIndianDad. Practical yet nostalgic, easily moved to anger but cool in his own way. Armed with read-to-impart life lessons, he expects his children to be over achievers and holds dear his Desi Dad values. We all love him.